To represent the concept 'exceed your vision' one idea was to use braille, focusing on the concept of using other senses aside from eyesight, but also because braille is not necessarily for 'seeing' it is more about feeling or touch. Something this subtle could represent the message as braille is very delicate and understated visually- you have to exceed your vision to understand it! I also would prefer not using the typical solution for Epson ads which usually involves a high quality photograph of colourful objects (although effective, it would be nice to try something different).
This is my first test (the dots are not spaced far enough apart and the type needs to be different, but it does give an idea. Although I like this idea I don't think it will stand out enough to grab an audience's attention which in this case is broad (with specific focus on working professionals).
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