Epson 'Exceed your vision'

To represent the concept 'exceed your vision' one idea was to use braille, focusing on the concept of using other senses aside from eyesight, but also because braille is not necessarily for 'seeing' it is more about feeling or touch. Something this subtle could represent the message as braille is very delicate and understated visually- you have to exceed your vision to understand it! I also would prefer not using the typical solution for Epson ads which usually involves a high quality photograph of colourful objects (although effective, it would be nice to try something different).
This is my first test (the dots are not spaced far enough apart and the type needs to be different, but it does give an idea. Although I like this idea I don't think it will stand out enough to grab an audience's attention which in this case is broad (with specific focus on working professionals).

Boards

Presentation boards





This is the most effective context image for the boards. I have taken my own photo to get a clearer shot and the appropriate angle.


Below are clearer context images in which one can see how the boards may be used.



The below image shows the chosen board used on sight, unfortunately the photo is not very clear so I am waiting on some clearer shots.


The client requested that I design some boards for them to place on building sights. They want the same style as an estate agent board (so that it can stand freely on a wooden stake). These are the options I sent them to chose from. I was rather surprised at the challenge of placing the information so that the logo and surrounding information looks balanced and legible. I could not use the same Isonorm typeface used on the business cards for the contact numbers as this typeface is not as legible from a distance, therefore I have replaced it with helvetica.

Further blueprint development

Mailout in context

Here is the developed mailout, the idea is that these can be posted specifically or distributed at random to prospective clients.




Final business card photographed below

The below business card is the design the client has chosen to use, and therefore I will be usng it for thier deadlines, however for this module I have chosen the business card above as the my final design.

The client made suggestions that they wanted a backdrop element of blueprints in the design and although I feel this is not the best route to take, I explored this idea and sent the below sets to the client. I wanted the concept to be very subtle and therefore advised against including actual blueprints in the background but have done my best to work with their request. Above are the chosen favourites, once the client has presented these to the other partners I will be able to go ahead with the letterhead and billboard designs..

The below designs are the ones I would choose as they are more simple, clean and modern.

Blueprint branding & identity

I've been developing the branding for Blueprint Property Development. My initial responses were a concern as I wanted a clean finish however I felt the resolution appeared too clinical. I have made the logo more compact by incorporating the company name and the door symbol which is found on blueprints.